Exterior view of Volvo Trucks new Customer Experience Center
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Volvo Trucks North America is set to make another huge investment in their operations stateside, as they look to break ground on a proposed $38.1 million expansion of the New River Valley truck assembly plant in Dublin, PA. This comes on the heels of nearly $70 million spent last year upgrading the plant and bringing in new state-of-the-art equipment.

The newest expansion will bring many new features to the plant, where all the Volvo truck models for North America are manufactured. The main thrust of the new construction will be a Customer Experience Center. The center will feature a product showroom to highlight the new and innovating trucks, engines and transmissions coming out of the plant.

"This unique Customer Experience Center will showcase our innovative leadership, our brand and our products in a dynamic and engaging way," stated president of Volvo Trucks North America Göran Nyberg. "Together with the NRV plant and our Customer Experience Test Track, the new center will give customers — and prospective customers — an unforgettable Volvo Trucks brand experience."

The Customer Experience Test Track opened in 2014, featuring a 1.1-mile track that features banked corners to allow truck to achieve highway speeds. The track also offers various surfaces and road grades, enabling customers to put the trucks coming out of their plant through their paces in real-world environments.

In addition the showcase of Volvo truck products, the Customer Experience Center will also features four training rooms, two of which will serve as pilot review rooms. There will also be a theater-in-the-round, located right in the middle of the center, with capacity for 200 people. The 36,000-square foot complex will overlook the test track, giving potential customers the chance to observe testing from the comfort of the center.

New River Valley was already the largest Volvo Trucks plant in the world, and this expansion will only increase its size. There will be 32 new jobs created as well. Further plant upgrades are also tabbed with this expansion, increasing safety, efficiency and quality.
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